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business idea is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. An idea is the first milestone in the process of building a successful business.

The characteristics of a promising business idea are:

  • Innovative
  • Unique
  • Problem solving
  • Profitable
  • understandable

A business idea is often linked to its creator who needs to identify the business’ value proposition in order to launch to market and establish competitive advantage. A business idea is the first spark of Entrepreneurship.

For businesses, this could mean: creating new ideas, new product development through research and development, or improving existing services. Innovation can be the central focus of a business and this can help them to grow and become a market leader if they execute their ideas properly. Businesses that are focused on innovation are usually more efficient, cost-effective, and productive. Successful innovation should be built into the business strategy, where you can create a culture of innovation and drive forward creative problem-solving.[1]

If we go on to trace the crux of our living in modern times we must always end up discovering finance. The Cambridge dictionary defined finance as (the management of) a supply of money.

We must all have heard of finances since times immemorial but many of us are often confused regarding what the term implies. To demystify, finance is a term used to define the matters associated with the creation, management, and study of money and investments. A major part of finance focuses on the ways how an individual, an organization, or the government earns money or the capital, as we say, and how they manage and spend it.